Sleep Group Flagship Showroom Design
Dandy Lion Interior Experiences was commissioned to design the Sleep Group flagship showroom, a premium destination for luxury mattresses and sleep products. The challenge was to transform a large-format retail space into an environment that communicates comfort, quality and trust, while making the experience of mattress shopping genuinely enjoyable.
Our design concept revolves around the idea of the perfect night of sleep. Soft, layered lighting mimics the transition from dusk to night, guiding customers through themed sleep zones. Each area is styled as a distinct bedroom vignette, allowing shoppers to imagine the products in their own homes. Rich fabrics, upholstered wall panels and plush carpeting reinforce the tactile, luxurious experience at every turn.
The showroom layout was strategically planned to maximise dwell time and encourage product interaction. A central consultation lounge anchors the space, flanked by product discovery areas and a dedicated premium suite for high-end ranges. Digital integration supports the sales journey with interactive product information and sleep health content.
Services delivered: Retail showroom design, experience design, 3D visualisation, fixture and furniture specification, lighting design, signage and wayfinding, project management
